Numbers make plan choice easier. Here are three typical businesses and how they would decide.
A two-chair barber shop
Two barbers, six days a week, roughly 16 cuts a day between them. That is around 400 bookings a month, many of them booked late in the evening. Starter covers it with room to spare. Meta costs stay low because almost every chat starts with the customer. When appointment reminders launch (they are coming soon), each opt-in reminder will be a template message charged by Meta at the local rate.
A dental practice with three dentists and a hygienist
Four calendars, about 900 appointments a month, and front-desk staff who want to read back through chats when a patient disputes what they were told. Pro fits: the booking limit is comfortable, conversation history is included, and the practice manager can update fees and opening hours without waiting for anyone. Clinical questions go to staff through the handoff rules.
A lettings agency with a CRM
Fewer bookings, but each viewing matters, and every lead has to land in the agency's CRM with budget and area attached. The booking count might be modest, yet Business is the right plan because webhooks and Zapier or Make connections are what turn a WhatsApp chat into a CRM record the sales team will act on. Dedicated onboarding helps map those fields correctly.
In each case, start from your real diary, not from a guess. Last month's appointment count is the best predictor of the plan you need, and the AI often adds bookings you were missing, so leave some headroom.