Terms of Service

Last updated: 12 October 2026.

These Terms of Service ("Terms") form an agreement between NextReply, operated by Meridian Digital, Business Bay, Dubai, United Arab Emirates ("NextReply", "we", "us"), and the business or person that signs up for or uses the NextReply service ("you"). By creating an account at app.nextreply.io or using the service, you accept these Terms. If you sign up on behalf of a company, you confirm that you have authority to bind it.

The service is for businesses. It is not intended for personal or household use.

• You must give accurate account information and keep it up to date.
• You are responsible for keeping login details secure and for everything done under your account.
• You must tell us promptly if you believe your account has been accessed without permission.
• You are responsible for the WhatsApp Business account, phone number, Meta business assets, Google account and any other accounts you connect, and for complying with the terms of those providers.

• Accuracy. The AI answers from the services, prices, hours, FAQs and other information you provide. You are responsible for keeping that information accurate and lawful.
• Supervision. You should review how the AI handles conversations, especially in the first days, and set clear handoff rules for topics it must not handle.
• Consents and notices. You are responsible for telling your customers how you use their data, for obtaining any consents you need, and for responding to their privacy requests.
• Regulated sectors. If you are a clinic or other regulated business, you are responsible for meeting your professional and legal obligations. The AI books appointments and answers logistics; it does not give clinical advice.

The AI generates replies automatically. We design it to stay on your business topics, to use your information and to hand off to your team, but AI can make mistakes, such as misreading a voice note or misunderstanding a request. You agree that AI replies are not guaranteed to be error-free, and you remain responsible for the commitments your business makes to its customers. If you notice a wrong reply, correct your settings and contact us so we can help.

For conversation data we handle on your behalf, you are the controller and we are the processor, acting on your documented instructions. Our data processing terms, available on request, form part of these Terms. Our Privacy Policy explains how we handle the personal data we control. Both documents apply alongside applicable data-protection laws, including the UAE Personal Data Protection Law and, where relevant, the EU GDPR and UK GDPR.

NextReply depends on services we do not control, including Meta's platforms, Google Calendar and any integrations you enable. Their availability, pricing and rules can change. We are not responsible for outages, policy decisions or account actions taken by those providers, such as restrictions on a WhatsApp number, although we will help you respond where we can. The channels overview explains the main rules for each messaging app and which channels are live.

We own the NextReply software, website, brand and documentation. You own your business information and content. You give us permission to use your content only as needed to provide, secure and improve the service for you. If you send us feedback, we may use it without obligation to you.

• Subscriptions can be cancelled at any time and stop at the end of the paid period; we don't refund partial months unless the law requires it. You can cancel from your account or by emailing support@nextreply.io.
• We may suspend or end your access if you materially breach these Terms, fail to pay, or if a platform provider requires it. Where reasonable, we will give notice and a chance to fix the problem first.
• After termination, you can request an export of your booking data for a limited period, after which we delete or anonymise it in line with our Privacy Policy.

We provide the service with reasonable skill and care. Apart from that, and to the extent the law allows, the service is provided "as is" without other warranties. To the extent the law allows, neither party is liable for indirect or consequential losses, such as lost profits or lost bookings, and our total liability under these Terms in any twelve-month period is limited to the fees you paid us in that period. Nothing in these Terms limits liability that cannot be limited by law.

You agree to compensate us for claims arising from your breach of the acceptable-use rules, your content, or messages you choose to send through the service.

We may update these Terms. We will show the new date at the top and notify subscribing businesses of material changes in advance. Continued use after changes take effect means you accept them.

These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai, and disputes will be handled by the courts of Dubai, unless mandatory law where you are based gives you other rights.

Questions about these Terms: email hello@nextreply.io or use our contact page. For help with your account, email support@nextreply.io. You can also read how the service works or go back to the home page.