The simplest way to choose is to count last month's bookings and add a margin for your busy season. Some typical cases:
Starter, $29: one location, one team
A three-chair salon in Al Barsha or a physiotherapy room in Al Nahda, Sharjah might take 200 to 400 bookings a month. Starter covers that, with 24/7 replies and calendar booking. You set your services and FAQs during onboarding.
Pro, $59: busy teams that fine-tune often
A clinic in Dubai Healthcare City with several doctors, or a spa near Dubai Marina that changes its packages every month, will want to edit services, hours and FAQs themselves and read back through past chats. Pro adds full conversation history, chat review, self-service editing and priority support, with room for 1,500 bookings.
Business, $99: high volume and connected systems
A brokerage with agents in Business Bay and on Palm Jumeirah, or a group of studios across Dubai and Abu Dhabi, usually wants each booking in a CRM. Business removes the booking cap and sends bookings to your CRM by webhook, or through Zapier, Make, HubSpot or Google Sheets, with a testing dashboard and dedicated onboarding.
Ramadan and the cooler months from October to April are peak season for many UAE salons, spas and clinics. If you are close to a limit, pick the plan that covers your busiest month, not your average one. The 7-day free trial is a good way to measure real booking volume before you choose.